Former Channel 4 CEO David Abraham Launches New Venture

David Abraham, formerly the chief executive of the U.K.’s Channel 4, has unveiled Wonderhood Studios, a new production venture that will also serve as a creative agency for brands.

Wonderhood will feature two adjacent studios: one that will be producing programming for linear channels, digital services and streaming platforms, and another that will serve as a creative agency. Media data insight will be the third pillar. Going forward, plans are to develop a portfolio of digital networks.

Sachin Dosani, a co-founder and former managing director of the media investment bank ACF, has been appointed as group managing director of the business.

Abraham was the CEO of Channel 4 from 2010 to 2017. Prior to that, he led UKTV and held senior creative roles at Discovery in the U.K. and U.S.

“We began our new creative company with a blank sheet of paper in order to align our thinking with the opportunities created by unprecedented levels of change,” said Abraham. “In a world of increasingly connected consumers, channels and platforms require content that is more highly differentiated while brand owners are seeking editorial skills to engage with audiences. Combining deep storytelling abilities with new forms of creativity will allow us to address both of these challenges.

“Our belief is that now more than ever, great ideas will be energized by a richer cross-fertilization of skills,” he added. “True originality stems from talented people, working in a diverse and creatively liberating culture; that’s Wonderhood Studios.”