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C4’s Alex Mahon Stresses Need for Innovation, Risk-Taking

Delivering a MIPFormats keynote this weekend, Channel 4 CEO Alex Mahon emphasized the need for innovation and risk-taking in the non-scripted entertainment sector.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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