Red Arrow Realigns Scandi Production Business


Red Arrow Entertainment Group is planning to centralize its Scandinavian production activities into Snowman Productions Denmark.

Snowman’s Norwegian production outpost will be closed down in early 2018. Jørgen Steinheim, the managing director of Snowman Norway, and Dag Obert Eine, the head of productions for Snowman Norway, will leave the company in 2018 to pursue new opportunities.

Red Arrow will then concentrate its production and growth plans for Scandinavia in Snowman Productions Denmark, which has been part of Red Arrow since 2011. The company produces entertainment and social-experiment formats, including the global hit Married at First Sight.

Current Snowman Norway productions, including Married at First Sight for Discovery Norway, will continue to be produced by Snowman Norway in collaboration with Snowman Denmark in 2017, and from 2018 onwards Snowman Denmark will work closely with local partners.

Jan Frouman, the CEO and chairman of Red Arrow Entertainment Group, said: “Snowman Denmark has become an international TV format powerhouse. It makes sense to now centralize our Scandinavian operations with Michael and his team, and focus on expanding their business. I would also like to thank Jørgen Steinheim, Dag Obert Eine and their team at Snowman Norway for their hard work and commitment over the last five years. Red Arrow wishes them all the best for their future endeavors.”