Russia’s Amedia & HBO in Exclusive Pact

Amedia TV has become the home of HBO in Russia through the signing of an expanded multiyear deal.

Amedia TV has secured the rights to broadcast first-run HBO shows and HBO’s entire programming library, exclusively in Russia. The deal makes Amedia Premium HD, consisting of Amedia Premium and Amedia Hit channels and the SVOD service Amediateka, the home of HBO in the country. All new HBO series, films, documentaries, concerts and special events will also premiere in Russia on Amedia TV simultaneously with HBO releases in the U.S. The agreement includes the penultimate and final seasons of the epic fantasy drama Game of Thrones, among other shows.

Denis Gorshkov, CEO of Amedia TV in Russia, said: “Under our new relationship with HBO, Amedia’s status as the leader of premium pay television and SVOD in Russia and the CIS becomes paramount, guaranteeing premium content to our customers for years to come.”

Charles Schreger, the president of programming sales at HBO, added: “Amedia TV has always been a leader and innovator in the premium space. Recognizing the aggregated value of HBO programming, Amedia TV is creating an unprecedented proposition for its customers.”