MTV & Snapchat Extend Partnership

MTV has launched a new localized Publisher Story on Snapchat Discover in France, representing Viacom’s first fully localized, non-English channel to debut on the platform.

Publisher Story joins MTV’s existing international and U.S. Snapchat Discover channels. Through the extended partnership, MTV becomes the first TV channel in France to join the Snapchat Discover platform, offering French Snapchat users exclusive, localized Snaps updated daily and combining video and editorial news. To supply a steady stream of fresh pop-culture content featuring fans’ favorite artists, celebrities and MTV content, a team in France will produce Publisher Stories for the platform in partnership with colleagues based in London and New York.

MTV’s international and domestic U.S. Snapchat Discover content features a range of material created exclusively for the platform and updated daily. MTV was among the first brands to program original content for the platform, including Pants Off and Show Us Ur Phone with Charlotte Crosby. Recently, MTV in the U.S. debuted its first Snapchat show, a reimagined Cribs. In addition to the three MTV Snapchat Discover editions, Snapchat features Comedy Central on its domestic U.S. and international Snapchat Discover platform.

“We are huge fans of Snapchat, and continue to see strong engagement across our international and U.S. MTV Snapchat Discover editions,” said Kerry Taylor, the CMO of Viacom International Media Networks (VIMN) and senior VP of youth and music at MTV International. “We can’t wait to bring a localized version to audiences in France. As a youth brand, we have to connect with fans across all the platforms they know and love. Snapchat Discover is the perfect way to do just that while at the same time experimenting with great, creative short-form content.”