Snowman Productions Signs Senior Members to New Contracts

Michael von Würden, CEO of Snowman Productions Denmark, along with Rasmus Steentoft, the company’s chief creative officer, and Lars Fønss, executive director, have agreed to multiyear extensions of their contracts.

Snowman Productions has been part of Red Arrow Entertainment Group since 2011. The company produces entertainment and social-experiment formats that have proved successful in their home market and around the world. Snowman is the creator of the global hit Married at First Sight. The company’s other recent formats include the dating show Kiss Bang Love, which has sold to FYI in the U.S. and ProSieben in Germany, among other broadcasters.

Jan Frouman, the chairman and CEO of Red Arrow Entertainment Group, said: “Michael, Rasmus and Lars have put together a top-notch team of production and creative executives at Snowman, who develop incredible ideas for the entire Red Arrow group. Their shows always hit the zeitgeist, and combine both entertainment value and emotional heart—enabling them to travel so well internationally. I am delighted that they have decided to continue their journey with us.”

Added von Würden: “We have had a great ride together with Red Arrow over the last five years and now we wish to take it to the next level with the help of Jan, his team and the rest of the group. Having the creative freedom and the encouragement to be as independent as possible are two of the key strengths of the Red Arrow Entertainment Group and we love to go to work every day knowing and living this.”