The Story Lab Inks CEE Deal with Freeman Distribution


LONDON: The Story Lab has signed an agreement with Freeman Distribution to release a trio of films in Central and Eastern Europe (CEE).

The deal sees The Story Lab securing a large portion of the distribution rights for the Hollywood movies Criminal (2016), Mechanic Resurrection (2016) and Expendables 4 (2018), which feature such stars as Ryan Reynolds, Sylvester Stallone and Kevin Costner. The two companies are also negotiating for future film slates as well as marketing opportunities.

In addition, The Story Lab will sell TV programming to the major Romanian television channels through agreements made by DAN Romania. Titles include Now You See Me: The Second Act, The Divergent Series: Allegiant and Sicario.

Norio Hayashi, executive director of The Story Lab, stated: “The unique partnership we have crafted with Freeman Distribution in Eastern Europe marks a key moment in The Story Lab’s journey. Not only are we embracing a fantastic new package of television content, but we are also delighted to be advancing into the film industry for the very first time. We look forward to providing our distribution and marketing expertise to drive this premium content in this region.”

Anca Truta, the CEO of Freeman Distribution, added: “We have identified in The Story Lab a common philosophy of business and we are confident we shall be building together a long-term partnership from which both the content and the distribution in our region will benefit.”