Anna Bråkenhielm Joins 3Rivers

HILVERSUM: Anna Bråkenhielm, who previously founded Talpa Scandinavia, has joined the Dutch operations-based media consultancy firm 3Rivers.

Bråkenhielm will serve on the international team as senior consultant. Previously, she led Strix Television for more than a decade. In 2006, Bråkenhielm founded Talpa Scandinavia and in May 2007, took control of 100 percent of the company and rebranded it as Silverback. In May 2008, she sold Silverback to ITV and remained CEO for another two years. In 2011, Bråkenhielm founded production company Scandinavian Studios. In 2014, Bråkenhielm sold her shares in Scandinavian Studios to majority owner Bonnier Group.

3Rivers’ list of clients includes Warner Bros., ProSiebenSat.1 and All3Media.

Oege Boonstra, partner at 3Rivers, said: “We are excited that Anna will join our international team of experts. She is extremely well connected in the world of international media and has tremendous knowledge about media production and creative format development. Accompanied by our team of experienced media executives, Anna will focus on business and content strategy for production companies and broadcasters.”

Bråkenhielm added: “I have recently met with the 3Rivers team and am impressed by their deep knowledge of the media business. Being part of this great team enables me to share my know-how at a higher level and intensify my involvement in the world of international media creation, production and distribution.”