The Story Lab Opens Ukraine Hub


The Story Lab has set up an office in Ukraine, which will be led by Managing Director Iliya Rzhondkivsky and Content and Development Director Pavel Cherepin.

Both Rzhondkivsky and Cherepin have experience working for the Dentsu Aegis Network. They join from roles as head of sponsorship and content director, respectively.

Michael Iskas, global president of The Story Lab, commented, “We are very happy to announce the launch of this new addition to The Story Lab network. Ukraine is a growing market and is becoming a more and more influential part of the CEE region with a variety of formats and series being produced and sold locally. We look forward to developing our offering and growing our partnerships with local producers, broadcasters and brands.”