MTG to Remain Home to NFL in Nordics Until 2022

STOCKHOLM: MTG and the National Football League (NFL) have signed a new five-year deal, which sees it holding onto the sports franchise until Super Bowl LVI in 2022.

A full roster of NFL regular-season games, play-offs and the Super Bowl will continue to be available on MTG’s TV channels and Viaplay video streaming service in Sweden, Denmark, Norway and Finland for the next five years. Additionally, MTG is now also NFL’s Nordic media partner for the NFL Network channel.

Jørgen Madsen Lindemann, MTG’s president and CEO, said: “The NFL is a hugely popular and successful franchise, with a loyal and passionate fan base across the Nordics. The Super Bowl is one of the top sporting events globally and attracts ever higher audiences. Not only is it therefore great to bring our customers continued coverage of this exciting league, but also to now add the new dedicated channel with even more programming. We look forward to many more years working together.”

Michael Markovich, NFL’s VP of international media and business development, added: “MTG is not only a great broadcasting partner for the NFL in the Nordics, but a progressive and model partner globally. NFL fans in the Nordics are digitally savvy and well connected, so naturally will look to access our content across multiple devices, and between MTG’s broad range of platforms, including traditional TV, satellite and video streaming services, and NFL’s Game Pass offering, we are ensuring Nordic fans can get closer to the NFL than ever before.”

Peter Nørrelund, MTG’s executive VP and CEO of MTG Sport, said: “We give our viewers the very best sports content—and NFL is one of the hottest properties internationally, with regular season games now also taking place in London. This new contract enables us to offer both live games and behind-the-scenes programming through NFL Network, which will drive even more interest in the sport in the Nordic region.”