TalkTalk & Sky Enter New Multiyear Content Deal

LONDON: As part of a newly signed multiyear pact, TalkTalk TV customers in the U.K. will receive continued access to Sky entertainment channels such as Sky 1 and Sky Living.

TalkTalk will also continue to offer live and on-demand content from Sky Sports, Sky Cinema and pay-per-view service Sky Box Office. The move is part of TalkTalk’s strategic developments to boost its TV offering and rival competitors.

Aleks Habdank, the managing director of TalkTalk TV, said: “This deal is an unequivocal demonstration of TalkTalk’s continued commitment to TV. Our service is going from strength to strength and our ambition to be the U.K.’s best value for money TV provider—offering customers flexible access to the widest range of free and paid-for content—is firmly on track.

“Our investment in YouView, our app-based service, and securing some of the best content available is incredibly valued by our customers. TV continues to be a driving force for growth and customer loyalty and remains a priority for our business.”

Mark Winterbottom, the business development director at Sky, added: “We are delighted to be able to build on our partnership with TalkTalk. This deal enables its customers to enjoy the quality and breadth of Sky’s content for years to come, and demonstrates our ongoing commitment to broad distribution.”