Sky Movies Rebrands, Promises New Film Each Day

LONDON: The newly unveiled Sky Cinema is set to replace Sky Movies in the U.K. and Ireland, with the revamped service promising to have a new film premiere every day.

The improved Sky Cinema offering will feature a new premiere every day of the week, marking a 75-percent increase on the four per week offered by Sky Movies. HD will be offered as standard to all Sky Cinema customers on the Sky and Virgin Media platforms.

Major movies are available eight months after cinema release. Among the titles that will be offered are Spectre (July 8), Mission Impossible: Rogue Nation (July 9), Steve Jobs (September 18), Bridge of Spies (September 30) and The Danish Girl (October 23). The Jungle Book, Zootopia and Captain America: Civil War are set to headline Sky’s Christmas movie collection. Sky Cinema will also be the home of Star Wars and other blockbuster franchises.

Sky Cinema will be the largest dedicated movie subscription service in Europe, as Sky’s movie services in Germany, Austria and Italy are also rebranded and relaunched under the new name. Further announcements are planned in those markets in the coming months.

Ian Lewis, the director of Sky Cinema for Europe, commented: “With Sky Cinema we are giving customers an even closer to the cinema experience with enhanced picture and sound quality. However, we know the heart of the service is great movies. Customers want a breadth of the latest quality films to enjoy with the flexibility to watch whenever they want and on whatever device they choose. Sky Cinema builds on this commitment with even more premieres and instant access to an unrivalled library of the latest blockbusters and classic films. A better service needs a new name and Sky Cinema is about delivering the ultimate offering for movie fans everywhere.”