MTG Buys Stake in Engage Sports Media

STOCKHOLM: MTG has acquired 22 percent of Engage Sports Media (ESM), which enables premium sports-rights owners to digitalize and monetize their content for global audiences, by making it available online, on-demand and on mobile.

MTG also now has the option to increase its shareholding in the future. ESM also produces branded video projects for advertisers, which have included DHL, Dove, HSBC, Vauxhall and SocGen.

Arnd Benninghoff, CEO of MTGx, said: “This investment reflects our focus on becoming the leading digital video entertainment company in each of our markets, and our strategy to invest in relevant, complementary and scalable digital brands, content and communities. We are happy to team up with this talented company and the strategic fit is compelling. Sport is in the DNA of both our companies and there are many benefits of working together more closely in terms of digital premium product development and distribution.”

Gregg Oldfield, CEO of ESM, added: “The investment from MTG provides the funds to expand our services and operations for sports rights holders. It also provides a catalyst to invest with our partners into the development of IP, content and format assets. We are excited to partner with MTG, with whom we share an entrepreneurial approach and vision.”