Magine’s TVOD Service Plejmo Adds EST Option

STOCKHOLM: The streaming platform Plejmo, which was acquired by Magine last year, has expanded its existing deals with studios such as Paramount, NBCUniversal and Fox, adding Electronic Sell Through (EST) rights.

Through Plejmo Unlimited Access, more than 2,000 movies will become available on-demand, with new titles becoming available shortly after their cinema release. Plejmo has the largest EST catalogue available in Sweden, and all registered users will be able to stream and download these movies before they become available on other streaming subscription services.

Ambuj Goyal, the CEO of Magine, commented: “In acquiring Plejmo, we took on a great team specialized in TVOD, who we believe can support a successful integration of on-demand content with Magine’s existing live-TV offering. The introduction of Plejmo Unlimited Access is the next step in the journey to creating the very best experience for our viewers long-term.”

Ulrika Viklund, the CEO of Plejmo, added, “Plejmo Unlimited Access is an exciting new feature, and we are delighted that our users can now watch even more of the films they love where, when and how they want to, for a longer period of time and at a much lower cost. By offering 48-hour rentals as well as Unlimited Access, we hope to give viewers maximum flexibility with the very best content.”