Sky Launching New Sports Channel Sky Sports Mix

LONDON: Sky is debuting a brand-new sports channel, Sky Sports Mix, bringing a range of sporting events to all its TV customers in the U.K. and Ireland at no extra cost.

For the first time, millions more Sky customers will be able to watch a mix of live sport—including football, golf from Europe and the U.S., international cricket and much more—as part of their basic subscription packages. From the launch this summer, viewers can enjoy regular live football from competitions including La Liga, MLS, FIFA World Cup 2018 qualifiers, as well as a select number of Premier League and Football League matches.

Sky Sports’ managing director, Barney Francis, said: “With Sky Sports Mix, we are giving millions more people access to great moments from some of the world’s biggest sporting events at no extra cost. It is a fantastic way for all Sky customers to be able to enjoy some of the great content that has made Sky Sports the first choice for sport.

“Sky Sports Mix will bring sport to more people and provide many different ways of enjoying our coverage, from high-profile live events and fascinating documentaries to clips of incredible moments. Our aim is to offer sport in a way that can engage, encourage and excite everyone even further.”