VICELAND Scores Sky Carriage in the U.K.

NEW YORK: The brand-new channel VICELAND will become available to Sky and NOW TV customers in the U.K. and Ireland this September.

The 24-hour channel is programmed, developed and produced entirely by VICE’s in-house creative team. VICELAND will be available for all Sky TV customers as part of their basic TV subscription packages either live, on-demand or on the go through Sky Go. NOW TV Entertainment Pass customers will be able to enjoy VICELAND on demand. NOW TV is Sky’s Online TV streaming service.

Sky and NOW TV customers will have exclusive on-demand access to the first episode of selected VICELAND series 24 hours ahead of the first live airing. In addition, every subsequent episode of the series will be exclusively available to Sky and NOW TV customers immediately after the premiere episode has aired.

Ahead of the launch of VICELAND, Sky Q customers will be able to start watching content from VICE’s globally popular digital channels, including VICE.COM, VICE News, Motherboard and Munchies, in Sky Q’s online video section. This is expected to be available in the coming weeks.

Shane Smith, VICE co-founder and CEO, said: “This is the biggest move yet in our long love affair with our British and Irish audience. VICELAND is going to give them a whole new way to experience VICE content—on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach over 10 million households across the U.K. and Ireland.

“For us at VICE, this is the just the latest top-level partnership to establish the VICE presence on all screens, at all times, in all places. And as our reach grows, we’re pushing our own limits and committing to telling the world’s most compelling stories in new and ever better ways. We couldn’t be more thrilled.”

Stephen van Rooyen, the chief marketing, sales and digital officer at Sky, commented: “We are really excited about what Shane and the VICE team have planned for VICELAND. VICE has become synonymous with fresh and original content which has huge appeal for younger audiences. At Sky we are committed to bringing exciting new shows from all around the world to ensure Sky and NOW TV households have a real breadth of content to enjoy whenever and wherever they choose.”