MIPTV 2016 to Shine Spotlight on Germany

PARIS: MIPTV 2016 is hosting a special Focus on Germany, with lead partners Red Arrow International and ZDF Enterprises.

The MIPTV Focus on Germany will shine a light on new German programming, along with allowing global TV professionals to meet top-level executives from the German TV industry and forge new partnerships with German producers. Red Arrow International and ZDF Enterprises will host special conference sessions on international production and co-production of scripted and non-scripted TV programs. Other German media companies confirmed as partners with the Focus on Germany program include Deutsche Welle, Global Screen and WDR mediagroup.

In addition, Beta Film will host an international screening on April 4. An enlarged German Pavilion will be back on the MIPTV exhibition floor with AG Dok, ARRI Media, German Films, SOLA Media, Spiegel TV and Your Family Entertainment confirmed as exhibitors.

MIPDoc will host a series of special Focus on Germany presentations by the Documentary Campus, a non-profit organization based in Munich, which will be running six workshops during the weekend.

Alexander Coridass, the president and CEO of ZDF Enterprises, said: “ZDF Enterprises is the largest distributor of German-language programs, a valued co-production partner of international broadcasters and producers, as well as a major investor in audiovisual content both domestic and foreign. Being a global player with a German home-base, we are honored and delighted to take the opportunity of the Focus on Germany to present the German market’s many exciting facets and assets on the international stage.”

Henrik Pabst, the managing director of Red Arrow International, said: “It is great to be participating in MIPTV’s Focus on Germany. Red Arrow’s business now extends far beyond our original home country, with 13 production companies in six countries, including six businesses in the U.S. For Red Arrow as a group, our international ambitions have proved to be a source of huge creative strength. Focus on Germany is a great opportunity to celebrate our industry’s domestic and international success.”

Laurine Garaude, the director of Reed MIDEM’s television division, added: “Leading players in the German content market are ramping up their strategies to adapt to the world of media convergence and for all of them, quality of content will remain the key to success, with cooperation and cross-media projects a crucial way to enhance their reach in the multiscreen age. So we are thrilled to put the spotlight on Germany at this year’s MIPTV to underline the dynamism of the German TV industry.”