New Programming Execs for Turner Broadcasting System in CEE


MUNICH: Turner Broadcasting System has announced new programming leadership in Central and Eastern Europe, with Alexander Goethel becoming the new programming director of entertainment as of this month.

Goethel will be responsible for linear and non-linear programming, dubbing and acquisitions across a portfolio of entertainment channels including TNT Serie, TNT Film and TNT Glitz in German-speaking countries. His remit will also include TCM in Poland and Romania, which on October 6 will become TNT. Additionally, Goethel will oversee the comedy umbrella brand Adult Swim across the region. The executive will report directly to Hannes Heyelmann, the senior VP and managing director of Turner Broadcasting in Central and Eastern Europe

Goethel joins Turner Broadcasting from Studio 100 Media, where he was the director of new business development.

In November, Marion Rathmann will also join the Turner Central and Eastern European team as senior program planning manager of entertainment. She will be responsible for programming of the regional TNT portfolio, reporting to Goethel. Rathmann is joining Turner from thematic channel Motorvision TV where she has been responsible for program planning.

Heyelmann said: “With his experience from ProSiebenSat.1, Google and Studio 100, Alexander Goethel is a recognized expert in the areas of content acquisition and new digital media. As programming director, he will provide important new impetus for the future strategy of our entertainment channels. Together with Marion Rathmann, who is a highly experienced program planner, they are perfectly positioned to lead our entertainment team.”