TV4 Group Names Head of Digital Programs

STOCKHOLM: Anna Rastner has been tapped for the role of head of digital programs at Sweden’s TV4 Group.

Rastner, currently the head of editorial business development at Mittmedia, will be responsible for enhancing and developing TV4 Group’s TV offering on all digital platforms. This includes the development of concepts directly for the digital platforms TV4 Play and YouTube.

TV4 Group’s director of content, Åsa Sjöberg, said: “Anna Rastner has longstanding and extensive expertise in digital content, from practical, strategic and business-related perspectives. She will now have the very important responsibility to further accelerate our digital transformation, to grow and capitalize on the strength that our content provides digitally, and to develop us to address the increased demand from viewers to watch television on new platforms, when they want, in all program genres. It is with great pleasure that I welcome Anna Rastner to TV4.”

Rastner added: “The television industry is currently undergoing the same digital transformation that has been a reality for many other media and sectors for a number of years. TV4 has an incredibly strong brand, fantastic content and enormous expertise among its employees. These provide excellent prospects for driving a digital shift of the business.”