MTG Renews Hockey Rights for the Nordics

STOCKHOLM: Modern Times Group (MTG) has inked a five-year partnership with the National Hockey League that will see NHL games broadcast across Denmark, Finland, Norway and Sweden.

MTG, which has held the NHL rights since 2009, will now show ice hockey games on TV and online through 2021. The group now also owns the exclusive Nordic rights for all regular season games, the Stanley Cup Playoffs, the Stanley Cup Final and key NHL events over the next five years. Additionally, MTG has teamed up with the National Hockey League Players’ Association (NHLPA) and the NHL to broadcast the 2016 World Cup of Hockey.

“The NHL is a great league with a huge and loyal fan base in the Nordics,” said Jørgen Madsen Lindemann, MTG’s president and CEO. “Our channels and sites are home to thousands of hours of a wide range of live sports every year, and we are making premium content like the NHL available on multiple screens so as to grow the community further. We look forward to building on our successful long-term partnership with the NHL organization and brand.”

“MTG has been the perfect partner in bringing the great stories of the NHL to the passionate and knowledgeable hockey fans across the Nordics,” said David Proper, NHL’s executive VP of media distribution and strategy. “We look forward to continuing to bring the world’s best hockey to the Nordic countries.”

"The NHL and the NHLPA are excited that this agreement with MTG will bring a true best-on-best hockey tournament to the passionate hockey fans across the Nordic region," added Sandra Monteiro, NHLPA's chief of global business strategies.