Endemol Shine Group Brings Together Commercial Teams


AMSTERDAM/LONDON: Endemol Shine Group has unveiled its new commercial partnerships team, which brings together the Shine 360° and Endemol international commercial groups under the same banner.

The new team will be managed by Branco Scherer, who is promoted to managing director of commercial partnerships. Scherer's responsibilities include identifying and investing in new strategic opportunities and ventures, both from within and outside the company. He will be joined by Lorraine Burgess, who takes up the role of director of commercial and digital development.

Frances Adams, the director of brand development, also joins the new team, focusing on brand management for global properties generating significant licensing and merchandising business, including established hits such as Masterchef, The Biggest Loser and Mr Bean. Also joining the commercial partnerships team are Ingrid Akkerman, the director of brand relations, and Mark Rosenegk, the director of brand partnerships. Their remit includes rolling out local brand partnerships internationally and managing multi-territory sponsorship, product placement and brand integration deals across platforms.  Rosenegk will work alongside Endemol Shine Group’s branded content teams around the world, including the sales and brand partnership teams at the company’s digital channel network Endemol Beyond.

Tom Jeans joins the team as director of commercial and business affairs. Working alongside Rosenegk, Jeans will be responsible for initiating and rolling out international licensing deals, while also supporting Endemol Shine Group’s teams around the world with local deals in each market.

Karen Maldoy, the senior manager of digital products, and Joe Pietroni, the director of app development, will oversee the development of in-house digital products including apps and games that can be adapted for entertainment brands in markets around the world.

“Bringing together the people behind the success of Shine 360° and the Endemol Commercial Board creates a world-class team of commercial talent with an exceptionally broad range of experience and expertise,” said Scherer. “The key objective is to connect and support all our local commercial talent around the world, whilst exploring opportunities in new areas of business with exciting worldwide potential.”