H2 Heads to the Balkans

LONDON: H2 has expanded its European footprint with a new launch in the Balkans, including carriage on Serbia’s largest IPTV platform, Telekom Srbija mts TV.

A+E Networks has brought the H2 channel to m:tel in Bosnia and Herzegovina, in addition to Telekom Srbija mts TV. The new deal will bring H2 to more than 300,000 homes in Serbia. It complements the HISTORY brand, which first launched in Serbia in 2008.

Bakori Davis, the VP of commercial operations at A+E Networks UK, said: “I am delighted that we are expanding our presence in the Balkans through this agreement with Telekom Srbija. H2 is the perfect complement to HISTORY, offering viewers a chance to delve even further into the riches of world history, famous figures and historical events.”

Natalija Jegdic, the executive director for residential customers at Telekom Srbija, said: “We are pleased to partner with A+E Networks to bring H2 to our platform. The channel’s premium factual entertainment content is the perfect addition to our diverse and extensive programming and will further strengthen our rich offering to our audience.”