Ireland’s TV3 Fills Director of Content Role

DUBLIN: Lynda McQuaid has been appointed by TV3 Group as its director of content, replacing Jeff Ford, who is returning to the U.K. in April to take on a role at FOX International Channels.

McQuaid has produced a number of major hits in Ireland, including The Apprentice, MasterChef, The Voice and You're a Star. Most recently, McQuaid was working as an executive producer for CBBC.

David McRedmond, TV3 Group's CEO, said: "I have long wanted to bring Lynda into TV3 as one of Ireland’s most creative TV producers. Her appointment further emphasizes TV3’s commitment to origination and production standards, and she was the outstanding candidate to deliver TV3’s brand proposition 'We Entertain.'"

He continued: "Jeff Ford has completed a remarkable job to transform TV3 into a broadcaster which owns its own content to deliver to Irish audiences here and abroad through our new distribution deals. The success of Red Rock and the retention of TV3 Group’s audience, despite new competition, reinforces our role as Ireland’s leading commercial broadcaster. Lynda will drive us on from here."

McQuaid commented: "I am delighted to be joining Ireland’s leading commercial broadcaster at the most exciting time in its short history. TV3 has proven to be the most innovative force in Irish TV and its brand proposition ‘We Entertain’ plays to my strengths and experience. I look forward to developing TV3 Group beyond its current channel lineup and to launch major hit shows in the years’ ahead. TV3’s role is to delight audiences and reward advertisers, and that is what I intend to deliver through the talented production and programming teams in Ballymount."