New Director of Programs at Sweden’s TV4 Group

STOCKHOLM: Cathrine Wiernik, who currently serves as the head of acquisitions and formats at TV4 Group, has been tapped for the role of director of programs for acquisitions and formats, local production and drama.

The role has been vacant since Åsa Sjöberg exited to become director of content last fall. Wiernik has been the head of acquisitions and formats since June 2014. She was previously head of formats and development. Wiernik has also worked as an executive producer across all genres of programming, from major entertainment formats to drama and comedy. As director of programs, Wiernik will head three commissioning departments: local production, acquisitions and formats, and drama. She will take up her post immediately and will report to Sjöberg.

Sjöberg commented, "Cathrine Wiernik is one of the industry's most experienced people, with a breadth and depth of knowledge to lead content commissioning and to secure the best content, regardless of genre, for all our channels and platforms. Cathrine has a tremendous ability to inspire and engage, and has a real understanding of quality content, and I am extremely pleased that Cathrine has accepted the position."

Wiernik added, "Mobilizing even more extensively around digital, and optimizing our rights across all platforms and windows, is crucial for us to continue to be able to offer the best and most relevant content to our viewers and users. We will look at how we can organizationally find synergies specifically between drama, programs and acquisitions, as well as generally within the group, with the aim of being able to work more effectively with our programs, as well as generate must-see content in the digital world."