BT Launches TV Everywhere Service, Offers Buy-to-Keep Movies

LONDON: BT TV has become the U.K.’s first TV platform to offer buy-to-keep movies on multiple devices in addition to the set-top box, and has also launched its TV Everywhere service.

Movies that consumers purchase on a BT TV YouView or Vision+ set-top box are automatically available for customers to watch on smartphones, tablets or PCs at no extra cost. Customers can access their films on up to four different Apple or Android devices or online; they can either watch instantly or download to watch later.

Additionally, BT has launched its TV Everywhere service, allowing customers to watch TV channels on multiple devices. The offering is available for free with BT TV’s extra box service. It brings customers a selection of extra TV channels, including general entertainment, kids' and BT Sport channels, on a range of devices, including Apple and Android smartphones and tablets as well as laptops and PCs.

Alex Green, the director of BT TV, said: “BT TV was the first TV platform to offer buy-to-keep movies. Now we’re the first to offer these movies digitally on multiple devices. We believe customers will increasingly choose digital ownership given its freedom and flexibility and the ability to create your own personal movie library. Meanwhile our TV Everywhere service allows families to enjoy some of their favorite channels around the home and on the move.”