MIPCOM Spotlight: Atresmedia

CANNES: After achieving high ratings in Italy, Atresmedia’s daily soap opera The Secret of Old Bridge is ready to conquer new territories, says José Antonio Salso, the company’s head of sales and acquisitions.

“We have received a lot of interest from inter­national buyers, especially from Eastern Europe,” he adds. “More than 900 episodes are already produced, and the series is still on the air in Spain. MIPCOM is a great opportunity to reach new markets for the show.”

Also of interest is No Identity, a prime-time scripted series about a lawyer who discovers she was the victim of an illegal international adoption network. Rounding out the company’s highlights is Sing Along, a dramedy about a singer forced to return to the neighborhood where she grew up after learning her sister suffers from a terminal illness.