MTG Renews Formula 1 Rights in Baltics & Scandinavia

STOCKHOLM: Modern Times Group (MTG) has extended its broadcasting rights for Formula 1 racing in the Baltics and Scandinavia.

The international entertainment group will now hold the rights in the Baltics until 2017 and 2018 in Scandinavia. Qualifying sessions and races from all grand prix weekends will air live with local commentary on MTG’s online pay-TV service Viaplay in Sweden, Norway and Denmark, along with the group’s HD TV channels TV3+ in Denmark and Viasat Motor in Norway and Sweden. Those broadcasts will also appear on Viasat Sport Baltic in Estonia, Latvia and Lithuania.

Additional coverage such as on-board camera feeds and highlights will be available to subscribers of the Viasat satellite platform and Viaplay.

Bernie Ecclestone, the CEO of Formula One Group, commented: “I am delighted we have managed to continue our successful relationship and hope that together we can continue to grow the Formula One fan base.”

Jørgen Madsen Lindemann, MTG’s president and CEO, said: “Formula 1 is one of the world’s most exciting and watched sports, and is widely followed in our territories. We have enjoyed a long and successful involvement in the sport and partnership with its management team, so it is great to extend this for years to come. As with so many of our sports rights, we hold them for a long time so that we can invest in the brands and help build the audiences. Our live sports offering is the clear market leader—both on and off line—and we are as committed as ever to bringing our viewers the very best in sports entertainment.”