Yellow Film & TV Recruits MTV3 Format Exec

HELSINKI: Pete Paavolainen is exiting MTV3 to become the head of development for Yellow Film & TV in August.

In his new post, Paavolainen will be responsible for entertainment and factual programming. He will also be expected to bring successful formats to Finland while developing new formats in the country for international sales.

Paavolainen previously served as the head of formats for MTV3, where he handled the licensing and implementing of such hit formats as Idols, Strictly Come Dancing and Survivor in Finland.

Olli Haikka, the CEO of Yellow Film & TV, remarked: "I am looking forward to see Pete in our top team. His insight on international formats both in Europe and globally and long experience of Finnish TV entertainment is an excellent addition to our already professional team."