ITV Player Joins Roku U.K. Streaming Platform

SARATOGA: ITV Player, which provides catch-up content from across the ITV family of channels, is now offered on the Roku streaming platform in the U.K.

ITV Player allows users to access the last 30 days of programming from across ITV, ITV2, ITV3, ITV4 and CITV. This includes programs such as Britain's Got Talent, Coronation Street and The Americans, along with coverage of this summer's World Cup and Tour de France. The service can now be found in the U.K. Roku Channel Store, which is also on the newly launched Roku Streaming Stick.

Martin Goswami, the director of pay and distribution at ITV, said: “A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku to bring our programs to their devices.”

Ed Lee, the VP of content acquisition at Roku, commented: “ITV Player is one of the most recognized sources of programming in the U.K. and we’re delighted to bring its premier library of popular shows to Roku customers in the U.K. Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers.”