Paramount Channel Expands Footprint to Romania

LONDON: A fully localized version of the Paramount Channel has launched in Romania, coming alongside an agreement in Hungary that expands its distribution.

The 24-hour channel features films from the Paramount Pictures library. In Romania, the network will also include contemporary classics from other American film studios as well as some of the best European movies of the last decade.

In Hungary, a deal with RCS&RDS significantly increases the channel's footprint. Paramount Channel debuted in the country in February on Magyar Telekom, Tarr, PR-Telecom and Invitel, and is now available through almost all of the major operators in Hungary.

In addition to Romania and Hungary, Paramount Channel is available in Spain, France and Russia.

David Lynn, the managing director of Viacom International Media Networks for the U.K., Australia and Central and Eastern Europe, commented: “We’re delighted to be extending the reach of Paramount Channel to our viewers in Romania and increasing our penetration in the Hungarian market so soon after the channel launch in February. This deal, with our long-standing affiliate partner RCS&RDS, is a testament to the success of the Paramount Channel brand. Viewers in Romania are among the first globally to be able to access this service and we’re confident it will be just as successful as it has been in other markets and will help us continue to grow our share of key audiences in these important European markets.”