ProSiebenSat.1 Group Takes Stake in U.S. Online Platform Talenthouse

MUNICH: The ProSiebenSat.1 Group is expanding its digital business by taking a minority stake in the Los Angeles-based Talenthouse, which operates an online platform of the same name.

Talenthouse brings together brands with artists who create content. Talenthouse artists are able to retain ownership of their work, earn compensation and grow their reach. Talenthouse's client roster includes Adidas, Procter & Gamble, Coca-Cola, Microsoft, Dolce & Gabbana, Samsung, Kleenex, HP, Intel and Volkswagen.

ProSiebenSat.1 is making this investment in Talenthouse through Starwatch Entertainment, the group's own music and live-entertainment company.

Dr. Christian Wegner, a member of the executive board ProSiebenSat.1, said: "Talenthouse enables brand owners to conduct a direct dialogue with a particularly interesting target group, while also involving them in the product development process at an early stage. That is unique."

Wegner continued: "After the mobile shopping app Shopkick, Talenthouse is the second import agreement signed by ProSiebenSat.1 this year. Thus, we continue to implement our strategy of investing in successful digital companies and actively shaping their entry into the European market."  

Roman Scharf, co-CEO and founder of Talenthouse, added: "ProSiebenSat.1 is the leading TV company in Germany and one of the strongest media companies in Europe. For Talenthouse, this partnership represents a one-of-a- kind opportunity to expand its network to the German-speaking countries and implement unique marketing concepts for businesses. The reach and the access to brands and creatives in TV and in the digital world afforded by this investment will permanently speed up Talenthouse's growth."