Sky Sports Retains Exclusive Masters Broadcasting Rights

LONDON: A new multiyear deal will keep Sky Sports as the sole home of the Masters in the U.K. from 2015 onward.

The arrangement contains exclusive live coverage of all four days of golf’s first Major of the year, including Rounds 1 and 2 from the Augusta National Golf Club. Additional coverage will include daily highlights, detailed views and analysis, and content on red button, tablets and online. The channel will also have exclusive rights to the Par 3 Contest, which is held every year on the Wednesday of Masters week.

Sky Sports has broadcast the tournament since first receiving the rights in 2011. It also holds live-coverage rights to major golfing events such as the US Open, the US PGA Championship and the PGA Tour, among others.

Barney Francis, the managing director at Sky Sports, said: “We’re delighted to extend our partnership with Augusta National. The Masters is more than a Major, it is a magical tournament played on a magnificent golf course, producing incredible golf every year. Only on Sky Sports can viewers enjoy all four days live, plus the annual Par 3 Contest with extra coverage across a variety of platforms. We look forward to continuing our coverage of the Masters and providing the coverage this unique golf event deserves.”