French Startup TVTY Wins MIPCube Lab

CANNES: The MIPCube Lab competition selected TVTY of France, which specializes in real-time data for the online advertising industry, as this year's winning entry.

The startup partners with ad networks, trading desks, media agencies, ad servers and DSPs to concentrate media firepower. Its technology monitors TV channels, detects TV ads and triggers online campaigns in real time, to offer solutions to sync online campaigns with TV ads.

Selected in partnership with the innovation agency Fabernovel, the 2014 MIPCube Lab finalists pitched to a jury of TV decision-makers, composed of heads of digital and/or heads of new media from broadcasters and production companies from around the world.