MTGx Names Chief Content Officer

STOCKHOLM: MTGx, which is the digital accelerator unit of Modern Times Group, has appointed Jakob Mejlhede as chief content officer.

Mejlhede will also continue in his current role as senior VP of acquisitions and programming for MTG. In the new post at MTGx, he will strengthen the online content offering by securing new volume deals and exclusive rights. He will also create online strongholds for content genres across MTGx channels.

Mejlhede commented: “MTGx will be a lighthouse within digital content development and I am honored to be an active part in shaping the future of digital content. As a group MTG has access to  the best content in the world and one of MTGx's missions is to fully utilize the potential across all the new and exciting platforms, to take the viewer and user experience to the next level.”

Rikard Steiber, the chief digital officer of Modern Times Group and CEO of MTGx, added, “The fact that content is king has never been more true than today in our digital world. Jakob is one  of the most talented professionals in the content industry, with over 15 years of experience. We are delighted to welcome him to our team, joining in our mission to always deliver the best films, movies, sports and kids content to our users, across all our platforms.”