MIPTV Spotlight: all3media international

CANNES: The format Gogglebox is a lead title from all3media international, along with Reflex, a game show from the makers of The Cube, and Sexy Beasts, a dating show.

Blending together the trends of interactive programming and reality shows, Gogglebox sits in as people watch TV together and react to the shows and each other. The format, from Studio Lambert, “seems to hit a sweet spot,” says Neil Bailey, the commercial director at all3media international. “We relate to the people and the shows, and we find it compellingly addictive and wonderfully entertaining.”

Bailey says that Sexy Beasts is a “long-overdue, clever and accessible take on the dating format, which plays on our obsession with looks above personality.” He likens it to Dating in the Dark meets Monsters, Inc.

The drama ANZAC Girls honors the centenary of World War I by presenting the stories of a group of previously unsung heroines of the war. The Australian series, produced by Screentime for ABC TV, is being offered to buyers as part of the all3media international catalogue. The company’s portfolio also includes the Welsh detective drama Hinterland, as well as Love Child, which is set in the ’60s. “There is a significant increase in demand for period drama from our clients in Central and Eastern Europe and continued interest in gripping detective series able to thrill large audiences,” says Nadia Mykhaylyuk, a sales executive at all3media international. “Our new lineup of high-quality productions reflects this trend. Our drama series have achieved loyal audiences and excellent ratings for a wide variety of broadcasters across CEE.”