MTG Studios Becomes Nice Entertainment Group

STOCKHOLM: MTG Studios is rebranding as Nice Entertainment Group, which is now comprised of 16 brands and 28 local companies.

Nice Entertainment Group now includes Strix Television, Paprika Latino, Novemberfilm, Redaktörerna, DRG, Monster, One Big Happy Family, Playroom, Rakett, Titan, Baluba, Nice Drama, Moskito, Production House, Grillifilms and Gong. This group spans 16 countries.

Patrick Svensk, MTG’s EVP of content, will assume the title of chairman and CEO of Nice Entertainment Group, and Morten Aass will become vice chairman and CEO of branded/event.

Svensk commented: “This change indicates what we are all about—recognizing the importance of brand identity and ensuring that our customers identify with the fantastic entertainment experiences that we are creating and crafting every day. We all share this passion and commitment to work closely together to make the most of the talent that we have in this group, and we are totally focused on delivering more and more high-quality entertainment experiences.”