E! to Launch in Russia & the CIS

LONDON: Universal Networks International (UNI) is bringing E! Entertainment Television to Russia and the CIS in the second quarter of the year.

The channel will be airing such programming as Keeping Up with the Kardashians and Fashion Police, as well as popular E! specials and new series such as #Rich Kids of Beverly Hills. E! can currently be seen in 150 countries in 26 languages.

“E! Entertainment Television is a core channel brand for Universal Networks International and the launch of the brand in Russia and the CIS is an exciting development for both the channel and our business in these markets,” commented Satpal Brainch, the executive VP and managing director of UNI. “We look forward to the channel resonating with viewers and advertisers across the region.”