Greece’s Antenna Group Enters Partnership with Vice Media

January 27, 2014 World Screen Top Stories

LONDON/NEW YORK/ATHENS: Antenna Group has struck up a strategic partnership with Vice Media that increases the brand's presence across Greece and Southeast Europe.

Antenna Group will be working with Vice to launch bureaus, digital content and channels and linear TV programming in those markets. Antenna will allow Vice to produce content in the region for digital, broadcast and print, with a focus on local news, culture, music, fashion, sports and technology.

Vice recently opened an office in Athens, and has hired a team of journalists and producers to launch a network of video-driven and editorial content channels. The programming produced will be for both domestic and international audiences.

Theodore Kyriakou, the CEO of Antenna Group, said: “I am extremely proud and happy that we have now entered this strategic relationship with Vice. I think we make a formidable team, with Antenna’s experience in South East Europe and Vice’s expertise as a leader in producing and distributing contemporary, cutting edge, multimedia content.

“Today’s announcement is a great example of how we continue to invest and expand in the media industry and of our commitment to our strategy to bring the most innovative products and services to our audiences. This wide-ranging strategic partnership ensures that Vice will be a key element of our growth in the region.”