ATF Spotlight: BBC Worldwide

SINGAPORE: Each of the three titles selected by BBC Worldwide as ATF highlights has a different appeal for audiences, according to Joyce Yeung, the company’s executive VP and general manager for Asia.

“For Hidden Kingdoms, even as a factual show it has a drama angle to it,” she says. “It is produced by Mike Gunton, who was behind the landmark projects Life and Africa. Atlantis is created by the same producer as Merlin, and we have already received a great response. How to Grow a Planet offers viewers a different perspective of our planet—something very relevant in today’s society and key to the survival of our future generations.” Yeung adds, “Viewers in Asia are becoming more and more discerning and are recognizing the quality of U.K. drama for its high production values, unique British culture and humor, as well as the creative ideas.”