ATF Spotlight: ITV Studios Global Entertainment

SINGAPORE: The drama Breathless is being presented at ATF by ITV Studios Global Entertainment (ITVS GE) along with Tricked, a hidden-camera magic show, and Big Star’s Little Star, which sees celebrities taking part in fun-filled games with their young children in a bid to win money for charity.

Set in London in 1961, Breathless is a drama series starring Jack Davenport that follows the lives of a group of young doctors and nurses. The series is produced by ITV Studios.

Big Star’s Little Star is “a very warm, fun show that makes ideal family viewing in any culture,” says Hyeonza Hong, ITVS GE’s VP of sales for Asia. “Our format business has been growing in Asia, along with our finished business, particularly in the new-media sector,” Hong adds.