UKTV Enters Brand Licensing Arena

LONDON: UKTV has scored its first licensing deal, which sees its popular entertainment network Dave getting dedicated merchandise and events that extend the brand off-screen.

The move follows a previously announced partnership with Evolution Europe & Rizon Studios Creative, which will be reviewing the full stable of IP within UKTV to create a plan to extend the brands and content. Rizon will devise and deliver materials and style guides, while Evolution Europe presents the collateral to potential licensees and direct-to-retail partners.

Colin Thomas, strategy manager at UKTV, said: “As UKTV continues to invest in original content and our portfolio of IP grows, we are looking to expand the network’s successful channel and programming brands outside of traditional revenue streams, with merchandise being the next logical step commercially. This opens the door to new and exciting opportunities—beginning with the hugely popular Dave, a brand that resonates clearly with consumers.”

Steve North, general manager of Dave, said: “Dave has become a household name with witty and irreverent shows that really resonate with viewers. I am looking forward to offering our audience fun and original products that capture the feel of their favourite channel and reflect Dave’s brand values.” 

Dave Collins, the managing director of Rizon, added: “Rizon Studios is delighted to be working with UKTV. In our discussions with the company it has become clear that our shared vision, creative passion and drive for innovation will forge a strong, successful and creative partnership. Rizon is delighted to be helping UKTV take this step in to the world of licensing.”