Co-MD in Place at FremantleMedia Belgium

LONDON: FremantleMedia has appointed Sefan De Keyser as co-managing director of its production arm in Belgium.

De Keyser, who takes on the role with immediate effect, will be working alongside Kristine Willems as co-MD of FremantleMedia Belgium. De Keyser will lead management of the day-to-day operations and will head up all commercial activity. Willems will be responsible for driving the creative vision, including developing and selling formats into the Belgian market.

Previously, De Keyser was at SBS Belgium for more than 15 years.

De Keyser said, “It’s a fantastic opportunity to be part of the FremantleMedia family and to work with some of the world’s biggest entertainment brands. I look forward to working alongside Kristine and the team to grow the business.”

Cecile Frot-Coutaz, the CEO FremantleMedia, added: “Stefan’s experience and strong track record in delivering growth and operational performance together with Kristine’s exceptional creative vision and production know-how ensures we have a dream team in the Belgium market. I’m delighted to welcome Stefan to the team.”