MTG Extends Exclusive Premier League Rights in the Baltics

STOCKHOLM: Modern Times Group (MTG) has prolonged its exclusive broadcasting rights for England’s Barclays Premier League in Estonia, Latvia and Lithuania until the end of the 2015-16 season.

The rights, which span all platforms, include exclusive coverage of all 38 rounds of the Barclays Premier League. Around 100 matches will be broadcast with local commentary on the premium pay-TV sports channel Viasat Sport Baltics. MTG also gains access to additional programs featuring highlights, profiles and analysis.

MTG has broadcast Barclays Premier League in the Baltics since the start of the 2010-11 season. MTG also holds the TV broadcasting rights to England’s Barclays Premier League in Sweden, Denmark and Bulgaria.

Jørgen Madsen Lindemann, the president and CEO of MTG, commented: “The Barclays Premier League is the best domestic club football competition in the world, and we are very excited to be able to continue offering it to our viewers in Estonia, Latvia and Lithuania. Our portfolio of premium sports rights in the Baltics is unrivalled and the new agreement cements our position for the next years to come.

“When the 2013/2014 seasons of Barclays Premier League kicks off on August 17, we will be broadcasting it in six countries, and we are looking forward to providing our viewers with a wide range of premium coverage from the very first match to the last kick of the ball in May.”