Wimbledon Final Draws Highest U.K. TV Audience of 2013

LONDON: Andy Murray’s victory in the Wimbledon men’s final on Sunday delivered the highest TV ratings of the year so far in the U.K.

The final had a peak audience of 17.3 million viewers on BBC One. This is the highest audience for a Wimbledon final since at least 1990. An average of 12.1 million U.K. viewers watched the BBC’s entire coverage of the final. Prior to Wimbledon, the most-watched TV program of the year was the Britain’s Got Talent final in June, with an average of 11.1 million viewers and 13.1 million at its peak. The U.K.’s TV audience for the Olympics opening ceremony in July 2012 peaked at 26.9 million.

In Scotland, which is Murray’s home country, the match garnered a peak audience of 1.9 million, a 90-percent share of the total viewing audience.