Kerry Taylor to Lead MTV Brand & Programming Internationally

NEW YORK/LONDON: Kerry Taylor has been promoted to senior VP of youth and music for Viacom International Media Networks (VIMN), a role that sees her taking lead responsibility for the MTV brand internationally.

Taylor’s new remit also sees her gaining oversight for all non-music-related programming and content development for all MTV-branded channels and services outside of the U.S. She remains based in London and will report to Bob Bakish, the president and CEO of VIMN. Taylor also continues in her current role as senior VP and general manager of MTV for VIMN UK. In this capacity, she reports to David Lynn, the executive VP and managing director of all VIMN operations in the U.K., Australia, Russia and Hungary.

“MTV remains the world’s leading youth entertainment brand with the capacity to reinvent itself for every new generation,” said Bakish. “As one of the most highly respected brand and content strategists in the business, Kerry can help guide MTV to new heights internationally. She has led our MTV portfolio in the U.K. to so many noteworthy accomplishments and I’m confident that, under her leadership, we will continue the successful evolution of the MTV brand and to deliver entertaining and compelling content to MTV viewers around the world.”