NeweN Distribution Makes New Hires, Updates Website

PARIS: Telfrance’s NeweN Distribution has made several new appointments and has changed its website, which now gives subscribers access to such enriched content as requests for DVDs, online application forms and programs in streaming.

Julien Leroux has become the senior VP of international sales. In this role he will be responsible for supervising the sales growth of the company’s fiction, animation, light entertainment and documentary catalogue in North America, the U.K., Benelux, Germany, Italy and Oceania. He will also help to maintain and develop connections with independent outside producers to represent them on the global market.

Earlier this year NeweN named Michèle Massonnat as sales manager. In that post, she manages the commercialization of 5,000 hours of content in Spain, Portugal, Asia, Scandinavia and Eastern Europe. Other recent appointments include Guillaume Pommier as sales executive and former technical director Laurence Touati as director of marketing and operations. Pommier will work to build commercial relations with the company’s French clients, including broadcasters and video publishers, as well as VOD and SVOD platforms. Touati is expected to develop and execute NeweN’s marketing strategy and market participation.