A+E Networks UK Brings in Head of Digital Media

LONDON: A+E Networks UK, a collaboration between A+E Networks and BSkyB, has named Caroline Casey to the newly created post of director of digital media.

Reporting to marketing communications VP Anna Priest, Casey will be charged with overseeing all of the digital assets and associated brands of the company throughout the U.K., Eastern Europe, the Middle East and Sub-Saharan Africa. She will be expected to implement a 360-degree integrated digital media strategy across online, mobile, connected TV and social media for HISTORY, H2, Crime & Investigation Network and BIO. She will also manage the content and product development for several websites and social media networks, as well as all digital media marketing and advertising.

In the past, Casey established and led a strategic consultancy company called CC Digital, where she guided businesses on digital strategies and trends. She has also worked as an executive director at TurnOut Ventures and as Turner Broadcasting’s director of digital development for EMEA.

Priest stated: "I’m extremely pleased that Caroline Casey is joining the company in this new role. With the vast experience Caroline brings, I’m confident we can inspire audiences to engage with our content across multiple devices and drive significant growth in ratings and brand equity."

Casey added: "It is a great time to be joining A+E Networks UK. The company’s further international expansion presents an opportunity to create compelling digital media offerings aimed at engaging with new markets. I am looking forward to driving growth in this area, and exploring opportunities for digital expansion."