MIPTV Spotlight: Deutsche Welle/DW Transtel

CANNES: Deutsche Welle/DW Transtel has made an effort to expand its footprint in Latin America as of late.

“With our new Spanish-language channel and a range of regional co-productions, we have really hit a nerve with viewers there and we hope to see this trend continue in the future,” says Petra Schneider, the company’s director of distribution. This year the plans are to increase market share in Asia, Eastern Europe and Russia, Schneider notes. “We feel that there is potential in those regions to find new premium partners and win over new viewers.” As for emerging markets, DW is targeting Asia and the Middle East. “We also hope to make inroads in sub-Saharan Africa by offering more television programming there,” says Schneider. Programming highlights include A Window on…, How Nature Heals and Life’s Rich Tapestry. The first provides a view of major metropolitan areas, while the second looks at nature’s medical secrets. Life’s Rich Tapestry spotlights diversity in the world.