UKTV Refreshes Brand to Celebrate 21st Birthday

LONDON: UKTV has a new look that has gone live across identity elements and programming to celebrate 21 years in operation.

The refreshed UKTV branding appears on air in cross promotion menus, program opening and closing credits, co-branded consumer advertising and all B2B communications. UKTV’s corporate and media website have also undergone a restructure. The newly designed logo and branding is part of the company’s efforts to reintroduce itself as it celebrates its 21st birthday.

“The re-introduction of UKTV’s network brand enforces the value of our considerable scale and standing in the TV industry, and will clearly guide our 42 million viewers through our programs and channels, with the new network marque becoming a recognizable emblem of quality and creativity,” said Darren Childs, UKTV’s chief executive. “Strengthening of our network status will cement UKTV’s partnerships with our increasing number of new and incumbent platforms—Freeview, Sky, Virgin Media, BT Vision, TalkTalk and our own direct On Demand services—as well as increasing our profile internationally throughout the 200 territories that we now supply with our programming.”