ITV Rebrand Goes Live

LONDON: ITV has officially rebranded across all five of its U.K. channels, its six ITV Studios production offices and its distribution arm, ITV Studios Global Entertainment.

The new brand identity is live across its main channels in the U.K. as well as online and on-demand products, including ITV Player. ITV Studios Global Entertainment and all of ITV’s production offices—in the U.K., the U.S., France, Germany, Nordics and Australia—adopt the new logo as well. The rebrand has been produced in-house by ITV Creative.

Starting today, ITV1 is now simply known as ITV. The channel, along with ITV2, ITV3, ITV4 and CITV all have new logos and color schemes. Each network also has new idents.

Rufus Radliffe, the group director of marketing and research, said, “Viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago. The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them. Today we are unveiling a new brand identity across the whole of ITV, including ITV plc, our network of channels, ITV.com, ITV Studios Global Entertainment (ITVS GE) and ITV Studios, both in the U.K. and around the world. We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.”

Phil Lind, creative director of ITV Creative, said: “Idents play an important role in navigating viewers to the next show as well as providing a clear brand positioning across the network. Rather than having a small range of idents we are going to have a much broader, more eclectic range. We have cast the British public to find magic moments of life. These idents will update throughout the year, and better reflect the mood of the day, the season or time of the year.”